Management and Digital Design Thought Leadership helping build successful companies, platforms, and products at the intersection of digital media and technology.

With over 20 years of domain expertise, we develop and execute all aspects of design business functions, including planning, technology, strategy, team building, marketing, and operations.

Award-winning design leader, interactive mobile platform developer and technology pioneer with extensive knowledge of :

  • Digital BIM Development and Production
  • Augmented & Virtual Reality
  • Interactive Content Visualization
  • Mobile Gaming UI/ UX
  • Cloud SaaS Distribution Platforms

Frequent speaker – SXSW, Digital Hollywood, Augmented World Expo (AWE), etc.

Press – Forbes, IGN, Crain’s Chicago Business, etc.

Malex Design Services/ Deliverables:

As a digital design consultant, Malex Design listens to clients’ needs to generate their technology strategy and develop an integrated business vision with new platforms. The firm is adept in sophisticated virtual design and construction environments with a forte in planning and developing digital solutions in highly creative and design oriented settings. We work with the A/E/C industry to develop innovative solution using software platforms & architecture to optimized solutions.

Consulting services include focus on Innovation, Product Architecture and bringing in compelling user experiences to digital design solutions. Responsible for creation of innovative content/services for the design and built industry.


– Market Analyses (deep analyses of markets, players, products, technologies, trends..)
– Corporate/BU-level Strategies (taxonomies, options, approaches, recommendations, leadership)
– Strategic Partnership Plans (opportunity analyses, strategic road maps, targets)
– Technologies and Solution Architectures (phases, evolution, requirements, capabilities/ gap identification)
– Proof-of-concepts/Pilots/ (goals, plans, use cases, setups, assessments, decisions)
– Go-to-Market & Product Strategy (company/product positioning, differentiation, analysis)

– Corporate strategy, business strategy, technology architecture, solution and portfolio planning
– Corporate development/M&A, strategic partnerships & alliances, ecosystem development
– Strategic marketing, company/product positioning, thought leadership, analyst communication

– – Building Information Modeling (adoption, implementation of training programs, data analysis, cross-platform development).
– – Gaming (Mobile OS: Android/IoS, analytics, UI/UX, workflows)

Internet of Things (IoT) Platforms, Machine-to-Machine (M2M), Mobile Networks, Cloud computing, Wireless, IoT, Connected Devices, Big Data, SaaS,

  • Extensive capabilities with MSOffice, including Excel, Outlook, Word, and PowerPoint
  • Extensive knowledge of the nuances, features, functions, and limitations of Autodesk and Bentley 3D/BIM Platforms, including experience with complex workflows involving these platforms
  • Knowledge of Design-Bid-Build, Design/Build, integrated Project Delivery (IPD) and other modern contractual delivery methods
  • Proven successful implementations of BIM platform technologies
  • Understands the Construction industry and maintains knowledge of future trends
  • Understands project workflows from design, estimation, construction administration and coordination, and fabrication
  • Knowledge of industry standards, workflows, data formats and interoperability techniques


Leadership Profile

The Malex Design team is lead by Mark Ladd who has focused on innovation merging advanced technologies for the digital and built environments for the past 25 years. The firm provides specialty consulting through partnerships with subject matter experts in a broad spectrum of digital solutions.

With over 25 years of leading design and technical innovation for large multi-national companies and emerging services companies, Mark is an seasoned design professional and entrepreneur of information technology with a forte in the exploration and development of 3D digital solutions in highly data-driven and design oriented settings, with a specialty in Building Information Modeling and interactive augmented reality UI/UX. An entrepreneur adept in sophisticated virtual design environments, Mark has comprehensive management, business development, world class team building, and marketing skills with a proficiency in merging disparate technologies and personnel into team and customer service-centered business units.



As an early adopter of 3D Computer Aided Design and BIM in late 90’s/ early 2000’s, and then managing the implementation of BIM on multi-office/multi-national signature projects around the world for Skidmore Owings & Merrill, LLP (SOM), Mark has more than two decades of 3D visualisation leadership. Mark led the SOM’s BIM software market analysis, as well the implementation of BIM for some of the firm’s most complex projects utilizing BIM, including the new NATO Headquarters in Brussels, the renovation of the U.S. Dirksen Federal Courthouse, as well as the new Social Security Administration’s National Support Center, over 400,000 SF LEED Gold Data Center. I also lead firmwide technology initiatives for SOM’s Technology Committee which was responsible for firmwide technology R&D.



More recently, Mark has been the Founder & CEO of LyteShot, a cloud-based mobile gaming platform for alternate reality gaming (ARG) in the real world with sensor-based game play connected through the internet. LyteShot’s platform digitally connects multi-player physical gaming through the internet via user’s mobile devices using LyteShot’s hardware called the Lyter© and LytePuck© to link with mobile gaming apps on smartphones for a fully immersive live-action gaming experience. The cloud-based platform integrates features such as augmented reality, heads-up display (HUD), and geo-fencing to create game boundaries for interactive multi-player experiences connected via the cloud.



Mark provides executive leadership for all aspects of LyteShot’s business functions, implementing the company’s strategic plan of its platform, and oversight of design technology research and development. With LyteShot, Mark assembled a team of seasoned digital artists and IoT engineers, combining his past experience in as a design architect and supervisor with interactive visualization, interactive experiences and products centered around new digital formats: Augmented Reality (both mobile and smartglasses), connected devices/ gesture tech, mobile apps, visual effects, as well as real-time 3d environments and experiences made with game and visualization engines.


We believe in the pursuit of excellence in innovation. And the fruits of those labors have been acknowledged with numerous recognitions and awards with a few of those listed below.


Subject matter expertise comes from extensive experience leading to a vast reservoir of knowledge to provide guidance and insight into innovative solutions.


Contact Us

We would like to start a conversation with you regarding your needs – please use the form below to contact us to reach us.

We look forward to helping you develop your vision.

Chicago, Illinois


Phone:    1-312-929-2909

Bridging the Digital & Built Environments